Our digital growth guide to scaling your business fast.
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy - a massive THANK YOU!”
“We have seen exceptional growth in lead generation and traffic to our site has never been better!”
Real Estate
Education
Consulting
Tourism
Retail
Investing
Information Technology
Saas
Technology
Trades
Property Investment
Dental
Physiotherapy
Psychology
Apps
Financial Planning
Childcare
Property
Finance
Health & Fitness
Events
Equity Partners
Pest Control
Roofing
Industrial
Digital Products
Accounting
Hotels
Vehicle Servicing
Membership Programs
Real Estate
Commercial Cleaning
Manufacturing
“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”
Our client now enjoys position #1 ranking (the top 2 are Ad placements, 1 of which is our clients) in Google Maps for the market’s #1 competitive keyword.
In months our Reputation Management Solution has allowed our client to quickly build over 160 positive reviews online:
60 reviews of Google with an average review score of 4.9
73 reviews on Facebook with an average review score of 4.8
Which business do you think our client’s prospects will choose? Our client with 160+ ecstatic customer reviews, or their competitor with 2 reviews and a rating of 3/5 stars?
Every month they recieve free traffic from Google while competitors pay over $10 per click for many of these keywords
Our client wanted to increase the percentage of visitors into enquiries, especially from paid traffic sources such as Facebook and Google Adwords.
Last year their site-wide conversion rate was 3% (website session to enquiry).
To boost their conversion rates, we implemented 8X highly optimised conversion landing pages.
1,096% increase in leads
For every 1,000 visitors they get an extra 110 leads!
“I would just like to say a massive THANK YOU for all your hard work to date! The last 6 months have been very hectic and your team have pulled off launching two websites, two CRMs and maintained our digital media strategy! Your customer service and communication is professional, prompt and also friendly and very helpful. Please spread the gratitude to your team for their amazing work and I look forward to continuing working with you all as we go from strength to strength!“
We used mix of Facebook, AdWords, Local SEO and Content marketing to drive awareness to each of their 3 programs nationally.
A new direct response website was designed, modeled off high converting landing pages to rapidly increase the conversion rate. We closed the conversion loop using remarketing on Facebook and Google, along with Content Marketing to engage with new parents.
To build the relationship with new enquires and drive enrolments we designed a multi-stage lead nurture sequence. This was supported with our preferred marketing automation CRM that gave individual centres the ability to track, manage and automate the onboarding process.
Brand building and awareness objectives:
124% increase in social media following
63% increase in Adwords Share of Voice
89% decrease in cost per enquiry via Google Adwords
96% increase in web pages ranked in Google’s top 100 listings
217% increase in monthly website sessions
Occupancy & enrolments objectives:
85% increase in overall monthly leads
106% increase in monthly enrolments
We professionally optimised their Google My Business listing using a 2 pronged approach:
We updated their GMB listing running through our 16-point checklist
We launched a fast attack citation building campaign and secured 30+ citations in less than 2 weeks
You can see where the client was before we conducted this work, in the red circled area on the above chart.
Quickly DOUBLED the number of views to their GMB Listing
Within 2 weeks they registered the HIGHEST call enquiry day on record
Our client has 10+ locations, so local SEO is a crucial channel for them.
To improve their local ranking in Google Search Google’s Maps results we:
Optimised each of the Centres’ GMB Listings
Ran a monthly citation building campaign to drive up the number of high quality
Ensured the NAP was present on every Centre location webpage
Build a high converting website for them
Over 80% of the location are now listed position #1 in Google for their local search term
The other centres are ranked positions 2-3 (but we have a plan for improving them!)
Our Search Engine Optimisation strategy for our client has enjoyed the following results:
Year on Year increases of (at least) 46% in organic session growth for the last 3 years
810 enquiries from organic visits to the blog, with a conversion value of over A$700,000 last year
3,607 enquiries from organic visits to the website, with a conversion value of over A$4,000,000 last year
Our client now enjoys position #1 rankings for some of the market’s highest demand keywords:
Every month they recieve free traffic from Google while competitors pay over $10 per click for many of these keywords
“We were immediately impressed with the accessibility and transparency provided to us by Adam and the team. We have seen exceptional growth in lead generation from our online sources due to Content First's knowledge and expertise and the traffic being driven to our site has never been better.”
Our client (who was previously reliant on Google Adwords for the bulk of their sales) wanted to scale up their business, we recommended Facebook Advertising.
First they were hesitant, but we convinced them to run a test. We quickly proved how effective Facebook Advertising can be (for almost ANY industry), and it has become a major advertising channel for their marketing mix.
Within months, we had developed and scaled up profitable Facebook campaigns:
Within 4 months we scaled up spend on Facebook and added 130% in loan applications (on top of existing Adwords traffic)
Achieved this scale while hitting CPA targets.
We mailed this email campaign on the 13th of March:
Email is delivering big time for our tourism client.
From 1 campaign we have driven 601 new sales leads with a value to the business of $88,450.
Email holds the 2nd place in marketing channels by volume of conversions (behind paid search) in this 2 month period, but it is by far the most efficient:
Email conversion rate: 56.50%
Site wide conversion rate: 18.33%
Best of all, the client is paying cents to mail out to thousands of users in their database!
133 leads for an ad spend of only $449.98
$10,000+ Return on Investment from property sales means this client enjoyed a 2,122% ROI
Less than a $50k investment in Ad Spend yielded over 4,500 leads of products priced over $2000 (Est. ROI over $1,000,000 in revenue)
Cost per Lead just $10.86
Conservative estimate of 1,967% Return on Ad Spend
14 campaigns
13,231 Ad Groups
5,437 Keywords
11,950 Negative Keywords
11,748 Ads
29 Ad Extensions
Despite seeing significant competition ramping up over the last few years (think Booking.com), we’ve managed to improve the results account wide every year:
24.35% average increase in leads year-on-year
20.55% average reduction in Cost per Lead year-on-year
23 campaigns
1,056 Ad Groups
6,482 Keywords
3,879 Negative Keywords
10,402 Ads
225 Ad Extensions
Leads
Cost Per Lead
To give the client team increased visibility, we mapped their Loan Application process to the Google Analytics eCommerce module and worked with their development team to use Google’s Measurement Protocol to send Funded Loan data from their .NET backend (not web based) back to Google Analytics.
This work gave us the valuable link from paid traffic campaigns to Funded Loans, which opened the door to reviewing the true ROI of Ad Campaigns by measuring Cost per Application, and Cost per Funded Loan. Using this data driven approach has allowed us to test and scale Ad Campaigns on Google with dramatic results:
527% growth in Funded Loans via Adwords in the first 3 months
62% decrease in Cost per Funded Loan via Adwords in the first 3 months
50 campaigns
365 Ad Groups
1,102 Keywords
19,026 Negative Keywords
1,344 Ads
554 Ad Extensions
Visibility from Ad Click on Adwords right through to Funded Loan with a Custom Built Google Dast Studio real-time performance dashboard:
975 leads at a Cost per Lead of $9.80
Ads achieved Relevance Score of 8 out of 10 - to a cold audience!
Client’s business expanded to other States based on the success of this Facebook Ad campaign
"For the last 4 years, Content First have delivered our blog content, and we’ve seen our website traffic almost double EVERY year! The process couldn't be easier, we're practically hands off the whole process!"
15 of the top 20 viewed pages on site were blog posts
Blog posts drove 252,125 page views (53% of the total website traffic)
1,812 enquiries from organic search channel (82.93% of site wide enquiries)
32,212 page views (8.36% of all website traffic)
30+ page 1 keyword rankings
199 keywords ranked
To achieve this phenomenal result, we identified this topic as a high performer, then supersized the article!
We took over Adwords management in 2016 and immediately began optimising performance.
808% increase in Leads
72.8% reduction in Cost per Lead
56 campaigns
5,245 Ad Groups
519,852 Keywords
9,607 Negative Keywords
19,623 Ads
749 Ad Extensions
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Our client wanted to target large retailers for this campaign. In order to attract this exclusive target audience, we developed a high quality content-based strategy:
The target audience: training managers in large retail firms
The insight: retailers were always looking for the next competitive advantage, and technology is growing rapidly in this space
The solution: a white paper focused on how next generation retail training technology can help retailers improve customer experiences
This campaign achieved great results reaching into a very targeted audience of training managers of large retail firms:
Landing Page conversion rate: 24% (cold traffic)
Average Cost Per Lead: $15.60
(We generated leads from Woolworths, Masters, Christian Dior, Dolce Gabbana, Samsung, Office Words, Dick Smith, Ted Baker, Hair House Warehouse, Coles, Yale, Billabong, Spec Savers, Chubb, Harrods, 7 Eleven, and more)
“The Lead Magnet guide was the single best performing piece of marketing I’ve ever invested in!”
To improve our clients lead generation results, we recommended a 3-tier approach:
Redesign the website with modern conversion principles
Develop a Lead Magnet to be used as an exit intent pop-up offer (triggered on the website when someone appears to be leaving the site)
On-site chat to engage with website visitors
In 4 months since we’ve gone live with the new site we have recorded:
877 downloads of the Lead Magnet
2,590 enquiries through live chat
Total of 288 enquiries per month (with no additional Ad Spend - just using the traffic they already have!)
Our client is a provider of boutique early learning with 16 centres around the country.
Using our custom developed Active Campaign CRM, we have automated their enrolment process:
Enquiries tracked back from source of marketing (Adwords, Facebook, SEO, etc.)
Book a Tour email process
Tour missed follow up email
Registration form email process
Enrolment form email process
Enrolment registered
This allowed us to map their enrolment funnel to give the business executives a clear view of their sales funnel and incoming enrolments.
Having automations and templates in place has conservatively saved each Centre 4 hours per week (4 x 16 centres x 4 weeks = 256 hours per month) in SAVED labour costs and increased productivity.
Automations drive the entire enrolment process
Email templates save centre managers hours of time each week
Lastly we built a proprietary data warehouse using Google Big Query to link online marketing campaigns with offline enrolments tracked through the CRM.
This gives a clear link from marketing to sales, and provides a Cost per Enquiry and Cost per Enrolment in real-time, with data filterable by Centre.
“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”
We manage Facebook advertising, Google Adwords advertising and Content Marketing to drive leads for this client.
As we ramped up marketing, the increased lead flow put pressure on the manual sales processes, so we worked closely with their sales team to design & implement Zoho CRM.
In the process we took their entire manual sales process from MYOB invoicing system (which required an additional headcount to manage), to a streamlined system developing a custom sales and invoicing platform within Zoho CRM.
We then connected Zoho CRM to Xero using Workato integrations to support their accounting needs.
We then integrated a Call Tracking solution across all marketing channels and on-site chat, directly into the CRM, to provide visibility on the source of leads and sales.
This has enabled a true Cost per Acquisition so that each marketing channel can be held accountable to ROI.
The result is a cloud based marketing and sales platform that has the systems and processes to scale and keep pace with a competitive and fast changing industry.
Offline loan approval and loan value matched against online application and fed into Google Analytics
Cost per Funded Loan reported on as a KPI for growth
See Cost per Funded Loan across Marketing Channels to more effectively drive ad spend
Full visibility from Ad Click (and marketing spend) right through to Funded Loans
Free-
lancers
Freelancers
Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level.
We build marketing & sales reporting dashboards, with custom data warehouse that pulls ALL marketing data (Facebook, Adwords, SEO, etc.) & CRM sales data to give an end-to-end performance of advertising campaigns.
We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.
We are a best practice agency. We are a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.
We have a cross discipline team of digital strategists, copywriters, conversion specialists, CRM experts, designers and analytics nerds who will all be working on your account.
We have experience managing campaigns across the whole Customer Journey, from lead nurture, to sales support, to product launches, to customer onboarding, to upsells and cross sells, to email newsletters, to review and referral campaigns.
We implement a tracking and analytics system to understand the performance of your campaigns. We set meaningful KPIs which are tracked and reported to monthly.
We value transparency. Our experts regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.
Our team are certified in Digital Marketer's methodology:
© Content First Pty Ltd.
Terms & Privacy Policy
