Search Engine Optimisation explained in 2 minutes:
Our digital growth guide to scaling your business fast.
Why reinvent the wheel, when you can take what’s already working and improve on it? We start with keyword research and competitive research to identify the right strategy that will deliver predictable results.
Our competitor assessment reveals what’s already working in the market. So we take the best of what’s out there, and implement it onto your website. We fix technical SEO issues, rebuild site structure problems, and lay out a content plan.
We then turn to getting high quality, high DA and relevant backlinks from strictly white hat sources. We use guest blogging and custom outreach campaigns to build backlinks in a natural way (so you’ll NEVER get penalised by Google).
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We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.
We are a best practice agency. We are a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.
Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level. We know what works.
We only use white-hat SEO techniques that will be good for the long term. We only use high quality citation sources from reputable publications.
We incorporate SEO in conjunction with a cross-channel approach. We often match SEO with Content Marketing, Reputation Management (a solution that drives positive reviews of your business), and Website Design. Sometimes you need all cylinders firing to get results.
We have a cross discipline team of digital strategists, SEO nerds, conversion specialists, copywriters, and analytics experts who will all be working on your account.
We implement a tracking and analytics system to understand the performance of your SEO campaigns. We set meaningful KPIs which are tracked and reported to monthly.
We value transparency. Our search engine optimisation experts regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.
We offer a free SEO audit against industry best practices to new clients - this will identify areas for improvement and quick wins. Ask us for an audit today!
“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”
Our Search Engine Optimisation strategy for our client has enjoyed the following results:
Year on Year increases of (at least) 46% in organic session growth for the last 3 years
810 enquiries from organic visits to the blog, with a conversion value of over A$700,000 last year
3,607 enquiries from organic visits to the website, with a conversion value of over A$4,000,000 last year
Our client now enjoys position #1 rankings for some of the market’s highest demand keywords:
Every month they recieve free traffic from Google while competitors pay over $10 per click for many of these keywords
Our client in the childcare industry has 16 locations, so local SEO is a crucial channel for them. To improve their local ranking in Google Search Google’s Maps results we:
Optimised each of the 16 centres’ GMB Listings
Ran a monthly citation building campaign to drive up the number of high quality
Ensured the NAP was present on every Centre location webpage.
Build a high converting website for them
Over 80% of the location are now listed position #1 in Google for their local search term
The other centres are ranked positions 2-3 (but we have a plan for improving them!)
Audit your website for technical and content improvements
We start by understanding your business, your objectives, and target keywords. With this in hand, we audit the strength of your website SEO against our industry best practice technical and content checklist. You get an SEO score, and a list of quick wins and opportunities for improvements.
Assess the competition
We use ALL the competitive analysis tools, SEMRush, Ahrefs, Moz, BuzzSumo, etc. to find out what’s already working in the market. We prefer reducing risk by modelling what’s already working and improving on your best competitor’s success. This will give us a clear view on the strategy required.
Set SEO objectives and KPIs
Now we set the objectives for the campaign. We look to work it back to revenue, so we present a plan to increase KPIs, which will increase rankings, organic traffic, and ultimately, new customers.
On-site technical improvements
Our team of SEO nerds then run through your audit and fix all of the issues we found. This is a one-off stage that works with what you already have.
On-site content improvements
Part of our strategy building in stages 1 & 2 will identify keyword research (feature keywords, secondary and semantic keywords) for each page existing on your site. Our SEO trained writers will now use this list to clean up your existing pages, strengthening their SEO.
Content Calendar creation and new pages
Keyword Gap Analysis will find keywords which your website isn’t already optimised for. Top of the Funnel keywords will be scheduled into Blog Posts and Bottom of the Funnel keywords will be scheduled for new SEO-optimised pages to be created.
Backlink building campaigns
We will review your top 10 competitor’s backlink profiles, combining the best of their backlinks into a master backlink plan that is engineered to outperform them all. We then roll out a monthly backlink building program, targeting only white hat, high DA and relevant backlinks..
Monthly reporting and tracking
Our team deliver monthly reports to make sure you have 100% visibility on the work we are doing for you each month. We also setup keyword rank tracking to measure exactly how our strategies are impacting your ranking positions.
Quarterly KPI review
Each 90 days we schedule a review with our team and your team. Here we assess how the strategies are delivering against our objectives.
Continual improvement
SEO is a long term game and its one which is constantly changing, and shifting like the stock market. We aim for continual improvement each month by constantly reviewing strategies and approaches to ensure we are moving in the right direction.
Don’t let anyone promise you a position #1 ranking. If they do, they’re lying. SEO is a constantly evolving beast, with Google now employing even more AI and machine learning algorithms to develop their ranking sets.
The best any of us can do is follow best practices, work hard on the fundamentals of good quality user experience, and track, measure and learn quickly.
Local Search Optimisation impacts the all stages of your customer acquisition funnel because users search with a variety of intent:
Attract the Right Audience
These are customers that are unaware of the product or unaware there is a need for the product. These customers require education & awareness.
What is the best XXXX
How to solve XXXX problem
Products for XXXX
What is my XXXX
How does XXXX work
Turn Prospects Into Leads
These customers are aware of the problem / need. They also may be somewhat aware of the solution / product, but want to learn more about it. They’re shopping around for information.
XXXX + reviews
XXXX + comparisons
XXXX vs XXXX
XXXX + case studies
Brand + reviews
Convert to a Customer
This audience knows what they want and are at the purchase stage. They may be stuck in the cart or may require a demo or trial for evaluation.
XXXX + discount
XXXX + coupon
XXXX + promo code
XXXX + best price
XXXX + quote
XXXX + proposal
XXXX + where to buy
XXXX + geo terms
Branded search terms
Q. How do I know if I need SEO?
A. If you have a product or service that people are searching for and you’re not in the tops spots for those keywords then the business case for SEO is probably going to be strong.
Q. Which is better, SEO or Google AdWords?
A. If you have the budget you should be doing both. AdWords can also help fast track your SEO strategy by confirming which are you most profitable keywords to target organically.
Q. How long does it take to see results?
A. We’d like to say in 3-4 months you’ll be on page 1 but we’ll leave that for the dodgy SEO companies. In reality it depends. An average Campaign can take 6-12 months. Sometimes longer, sometimes quicker. More competitive keywords can take longer and every keyword behaves differently.
Q. How much does it cost?
A. If you’re hoping for serious SEO for $300 a month then we’re not for you. Our SEO programs start from $1,250 mth (inc GST).
Q. Does my website need to be mobile friendly?
A. It needs to be both mobile friendly and fast! According to Kissmetrics, 47% of people expect a page to load in 2 seconds or less and 40% will actually abandon a website that takes more than three seconds to load. Use these Google tools to test your mobile friendliness and speed.
Q. What are the best tools for SEO?
A. SEMRush, Ahrefs, Moz andMajestics.
Q. Can you guarantee I’ll get results?
A. Not this day, or any other. If you can send us a copy of Google’s algorithm then we can talk.
Q. Do you use lock in contracts?
A. No. You can cancel out anytime, but we do ask for one month notice.
Our team are certified in Digital Marketer's methodology:
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