Content First blend best-in-class tailored messaging with specific, targeted outreach to decision makers on LinkedIn so you get high value opportunities
right into your pipeline.
Our digital growth guide to scaling your business fast.
We start by developing your Customer Personas (know who to target), assessing your demographics, and finding out where they live on LinkedIn. We back up our research with in-depth data and irrefutable reason for action.
We then work with you to learn everything there is to know with regards to your messaging - from the tone that you speak with, your typical outreach messages and so on. Based on our findings, we create compelling messages that are irresistible to decision makers.
Content First applies niche outreach for you to reach out to decision makers on LinkedIn. We use all our research up till this point and combine it with responsible outreach to give you results and leads. Based on responses, we tweak and repeat this process.
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We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter.
We have a cross discipline team of digital strategists, LinkedIn advertising experts, copywriters who pool in their strengths to create messages that stick and convert.
We value transparency. Our campaign managers and strategists regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.
We agree and confirm to any rules (or no-touch zones) prior set to us beginning the campaign, so that your credibility stays intact. Any outreach effort are conducted with utmost care.
Accountability is at the heart of what we do. Backed up by a team that cares, we implement a tracking and analytics system that breaks down the process of work - from research, to outreach, to conversion.
We obsessively map out your audience, your company and your goals for absolute clarity about what you want to achieve for your business - and tailor our strategy to suit.
We are a best practice agency. We are a Digital Marketer Partner agency and we are Google Analytics certified. On top of that, we know Digital. We draw on industry and enterprise best practices and implement them into your business.
Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Facebook and Google Ad marketing. With Over 20 years of professional digital marketing experience at a director level. We know what works.
Defining goals for your business growth
We begin our engagement by listening to your needs, and aligning ourselves with your business objectives. That means listing down all crucial KPIs that matter to your business, instead of working with irrelevant metrics.
Zero in on the right decision makers
Not All decision makers are made equal. There are some that resonate more with your messages than others; a crucial factor most amateur marketers miss. Here, we define and filter out key decision makers that have the likelihood of highest impact and return.
World Class Messaging Creation
Decision makers today need more than just a standard "hello" to convert. They need tangible, viable and attractive messages that stick. We depend on our award-winning creatives to crunch through initial research to create compelling openers that decision makers cannot resist.
Out-reach for the Stars on LinkedIn
With our message house defined and refined, we take the next step and send out these messages tailored to decision makers on LinkedIn, so you get through the door. Not just a clickthrough.
All conversions are yours
With something as personal as LinkedIn and with your business' reputation on the line, we know enough to get out of the way once a decision maker responds. We hand over the conversations to the experts - you. You know what to do next.
Vertical by vertical
Your service or product probably affects more than one industry. But most amateurs get it completely wrong, and reach out the same way anyhow. Not us. We vary the industries and verticals that we reach out to on your behalf every month, so that you maximise your lead base as we grow along.
Test to find winning approaches
We're all about experimentation. That means if our campaigns show that a particular message house isn't converting enough, we don't just live with it. we obsessively dissect prior campaigns to find out the reasons; and adjust accordingly for the next campaign. A general campaign might consist of 2-3 different variations of messages (different variations sent to different people).
No Spam, At All
We understand that LinkedIn is intricately tied to your online professional reputation, and we take every precaution to uphold it. Every Campaign is checked thoroughly with your, and the team before sending, and we strictly forbid any spam in any shape or form on the platform.
Track results and learn
The secret to success is LinkedIn Marketing, like digital marketing, is accountability, and obsessive focus on the metrics that count. We've known that for over 20 years, and your account is no different. At every stage of the funnel, we show you the results of our campaigns, the tweaks we did, and what happened after that. You won't be left stranded.
Scale, Scale, Scale
Once we've figured out what works for you, and the leads start coming in steadily, the choice is yours. We can either scale up our LinkedIn Outreach efforts (across your sales team), or continue managing your profile across more verticals and industries.
If you're not careful, LinkedIn outreach could end up being a cost-burner for you in the hands of the wrong people. Content First tailors the right strategy for your LinkedIn Outreach campaign, so you get the right benefits from the platform.
To generate more leads and opportunities
We use tailored messaging, subconscious marketing and emotional selling to get you through the door with key decision makers.
Geographic
Demographic
Interest based
Industry based
Tailored message
Item of value
Emotional messaging
To connect with partners and other stakeholders
We create messaging collateral of value and substance to get prospects interested in working with you so that you can close them.
Geographic
Demographic
Interest based
Role based
Tailored message
Front load value
Additional collateral
Next-step marketing collateral
To get more mindshare
We reach out to key leaders in your space, and establish rapport and first impressions with them, so you get more mindshare the next time they have a need for your expertise.
Geographic
Demographic
Interest based
Reach based
Tailored message
Rapport building
Exchange of value
Q. Can you conduct an initial consultation to see if LinkedIn Outreach will benefit me?
A. Yes, we can perform a high-level audit of your business and LinkedIn Profile, which will identify if LinkedIn Outreach is right for your business.
Q. Are there monthly KPIs aligned with performance metrics?
A. Yes, we set performance KPIs for each stage of your LinkedIn Outreach. These are tracked and reported on to ensure we are delivering to our goals.
Q. Can you manage replies to your Outreach program?
A. We believe that is better for you to manage any conversations that come back - simply because you're the expert - and people would expect to speak with you. However, depending on unique situations, we might be able to reply on your behalf. Contact us and we'll be happy to discuss this.
Q. How do I measure ROI?
A. We measure ROI as Profit / (Ad Spend Cost + Marketing Services Cost).
Our team are certified in Digital Marketer's methodology:
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