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WHAT

WE BELIEVE AT CONTENT FIRST

We’re a group of growth focused digital marketers who love getting our clients results (and by results, we mean business growth).

This is what we stand for:

We believe in being strategic

We use proven, data driven best practice strategies for our clients.

We believe in transparency

We deliver work and report on results involving clients every step of the way.

We believe in setting goals

We set growth objectives and KPIs with each campaign.

We believe in caring

All of the above from a responsive team that really cares about your results.

adam

Director & Founder

The powerhouse behind digital strategies and carving out dynamic lead-generation plans. With a decade of experience in the electrical industry under his belt, he transitioned into the fast paced world of digital marketing. Today, he uses his keen business insight to fast-track growth for companies across Australia

A tech-savvy early adopter, has an AI-enhanced smart home that's just a software update shy of brewing the perfect morning coffee and maybe even conspiring with Elon's Neuralink for world domination. His kids, however, wish he'd do more parenting, less outsourcing to Google Home's voice prompts.

In his spare time, Adam embraces the masochistic joys of CrossFit and explores the outdoors on his mountain bike. When he's not knee-deep in strategy or tech tinkering, he imparts his unique brand of wit to his kids.

After all, in a world full of ads, being genuine is the most refreshing strategy.

cassie

Senior Digital Strategist

While Cassie speaks like she's one of those 'ABC' (Australian-Born Chinese), she was very much 'made' in China and still loves bok choy.

When she's not working, you'll find her training hard at the local Crossfit gym, playing tennis, learning ballroom dancing or planning her next skiing trip.

After 9 years in the digital marketing trade she is literally doing the job of 3 people.

Catch her if you can!

paul

Senior Digital Strategist

A lover of data-driven digital marketing, psychology and copywriting, and retro motorcycles.

When he's not riding around on 2 wheels, he's getting dirty in the digital marketing trenches.

With 10+ years spanning Australia and the UK, ad agency to publisher, now's the time to put his digital strategy & copywriting experience to work for your business.

Gary

Project manager

Gary's a problem solver.  When he's not busy solving amusement park construction problems on Roblox with his daughter Makaila you can find him skillfully navigating clients through our lead generation campaigns or upskilling on the latest sales funnel framework.

His 13 yrs on support for Dell Inc and Lexmark Corp has helped honed his communication skills while practising the subtle art of exceeding expectations.

Getting down and dirty with cross country mountain bike races ticks a lot of boxes for Gary as does his love of the outdoors. Speaking of problems, he could be biting off more than he can chew with his next cunning plan for an epic family glamping road trip (that his wife will find out about when she reads this).

Find Gary a problem to solve - I dare you!

Geraldine

Business Process Specialist

Geraldine has worked in the field of business processes and systems analysis for many years. She’s gained experience and honed her skills in financial, retail, and industrial settings before moving to the digital marketing industry.

When she is not busy with to-do lists and how-tos, you will likely find her watching her favorite Korean TV shows, enjoying pop music (with some she doesn't even understand the lyrics to), cheering for her college's sports teams, or planning where to travel next. She is also an avid visitor of the Hogwarts School of Witchcraft and Wizardry through her dreams and a complete set of books and DVDs.

To this day, she still wonders why she has not received her acceptance letter from Hogwarts yet, making her wonder if she should check with their enrolment process already to find out. Processes just don't seem to go away for her!

JED

SEO Specialist

Jed is an SEO specialist and Facebook media buyer who loves helping clients get more leads from both organic and paid channels using a dash of persuasive copy wrapped in a well-crafted funnel.

When Jed isn't busy helping clients drive new leads he's either trying to keep his luscious locks under control (one barber said "enough is enough!") or spending quality R&R with his family and friends.

As a father of 3 girls, he's had to adapt by developing a quick sense of humour and resilient personality which, luckily, he has in spades.

ralp

web developer

Ralp is a quiet guy who's tired of asking his parents why his name doesn't have an "H" on it. (Ralph) 🤔, 
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*see? he's a quiet guy*
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Oh, by the way, he also has roosters 🐓 at home and they're not as quiet as this guy.

Richard

Head of Adwords

Richard is a metrics driven and detail obsessed geek with over 15 years experience in online business.

He’s father to 5 (now 6! 😱) children, and keeps his brain in shape by trying to memorise all their birthdays.

Nicknamed 'Paxo' since school (don't ask), when he’s not trying to squeeze an extra few % out of his clients PPC accounts, he loves watching and playing sport.

He thinks shaving regularly is for people who have too much time, and has been described as 'fashionably scruffy'.

Chris L

Social Media Manager

Chris handles all things social media – he has years of experience in constructing Facebook ad campaigns and manages client accounts on various social platforms.

He is also a content producer, having written articles for Social Media Examiner, published articles for companies across a variety of industries, and is the author of his own e-book.

When he's not obsessing about increasing Facebook ROI, he enjoys travelling and has backpacked Europe twice. He often explores the English countryside and loves to camp in the wilderness – his most memorable moment was being attacked by a deer while sleeping in a tent!

angela

Editor & Content Manager

Angela frequently combines travel with her freelancing career but loves returning home to her Art Deco apartment in Auckland. She's into quirky hotels, historical novels, Netflix, hiking and healthy living.

When she’s not swanning through the streets of Europe you’ll find her chewing on a tasty broth of alphabet soup.

vako

Conversion Designer

True story: Vako was once fired from his own company (sort of like Steve Jobs but from a slightly smaller company).

Some guys browse Playboy magazines, Vako browses graphic design catalogues. He’s most interested in the design of web and mobile products - and loves it when functionality meets visual aesthetics.

In his spare time he enjoys playing the guitar and singing in his room. The neighbours say he’s alright.

The man can cook a mean chilli con carne. Seriously! He’s been perfecting the dish for years.

liz

Content & Copywriter

At age 9, Liz decided to write the Great American Novel when she grew up.

She practiced by writing her own “books,” even a series, in notebook after notebook. But think Sweet Valley High, and you’ll have a pretty good indication of the level of prose.

She got distracted by journalism for awhile, even starting a newspaper in elementary school. (Copies still reside in her parents’ basement in case she ever wins Pulitzer.)

These days she spends way too much time coordinating the social calendars of her three kids.

But someday, she’ll write that novel. Or maybe just the next Twilight.

melina

Outreach & SEO Specialist

For someone who contacts 100s of bloggers a month, Melina is a surprisingly shy person.

Her secret super power is baking a mean cheesecake and speed reading novels. In that order. Followed closely by a sugar high induced food coma.

Aside from sweet treats, Melina loves boosting our client’s SEO performance with guest blogging and link building campaigns that rock the rankings.

yasmin

Google Adwords Manager

Yasmin has 4 years experience in digital marketing, and almost 3 years experience specialising in PPC.

As an English Literature graduate, she loves reading, writing and crafting successful ad copy.

She’s slightly obsessed with her 2 cats, and, when she's not optimising PPC accounts, her guilty pleasure is binge-watching far too many bad reality TV shows.

alex

Content & Copywriter

Alex is commonly referred to as the Millennial that ruined the economy.

He is a serial entrepreneur and cereal aficionado with experience in music tech, digital marketing, and cryptocurrencies.

Alex is a writer fueled by ambition and caffeine, with a penchant for a good book and a better cup of coffee.

He travels the world building his business, and in his spare time enjoys trying to turn superhuman through physical and mental challenges.

jenna

Content & Copywriter

Between downing cups of tea and blending smoothies, Jenna is found usually looking for ways to learn and take off on adventures.

She’s volunteered in India, pastured sheep on a farm in Japan, and dug garden beds in Italy.

Other facts include:

  • She once met and talked with the Pope! (Pope Francis)

  • She was home schooled for 7 years

  • She writes for women's magazines on the side

  • She used to interview and recruit physicians for her job

elena

Data & Analytics Specialist

If it’s one thing Elena loves... it’s data: handling, processing, analysing, pulling insights out of data sets.

Learning new tools also ranks high on her list. Unleash her on a problem if you dare.

In her spare time she like travelling to new places. Distance doesn't matter. It can be a short weekend road trip, cross-Atlantic travel or even new neighborhood.

savina

Facebook Ads Specialist

Savina is an experienced digital marketer, avid traveler and mildly obsessed social media advertising.

A globetrotter who majored in International Relations & Communications at Amsterdam University, she has worked on various business projects across Europe, Australia, Indonesia, and Malaysia.

When she's not optimising your Facebook campaigns you can find her surfing the waves in Bali or on the snowy slopes of the Alpes.

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