Content Marketing explained in 2 minutes:
Our digital growth guide to scaling your business fast.
Our team assesses your website and competitors, targets high value keywords, and creates engaging and well-researched content for your blog that drives traffic from search engines, links, and social shares.
We know what works with over 7 years of content marketing experience. Your posts will strictly adhere to formats proven that drive traffic, enquiries and support sales.
We include graphics for free. Blog posts are formatted directly in your CMS to save you time. Once the post is live - we promote to all your social channels with 5 social posts for each piece of content.
Free-
lancers
Other writing services
Content written
Page structures based on proven methodology that drives results
Keyword research
Competitive content research
Proven headline formulas to maximise click through rates (CTR)
Editorial guidelines / writing style adherence
LSI optimisation (SEO) to maximise ranking (title, meta description, H tags, image alt tags)
Aligned to sales funnel / blog post offer to generate relevant leads and sign-us
Graphics & images to make posts are visually appealing
Formatting directly in Wordpress to save you time and make content flawless
Automated posting to save time and schedule content posting for your blog
5 posts to ALL your social channels per content piece
Unlimited revisions to ensure content you are 100% happy
Pay ZERO guarantee
“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”
8 of the top 20 viewed pages on site were blog posts
8 top blog posts drove 170,431 page views
810 enquiries from visits to the blog, with a conversion value of over A$700,000
98,351 page views (14.81% of all website traffic)
Average time on page of 12 mins 34 secs (vs. site wide average of 1 min 55 sec)
13 backlinks earned
38 position 1 keyword rankings
To achieve this phenomenal result, we identified this topic as a high performer, then supersized the article!
"For the last 4 years, Content First have delivered our blog content, and we’ve seen our website traffic almost double EVERY year! The process couldn't be easier, we're practically hands off the whole process!"
15 of the top 20 viewed pages on site were blog posts
Blog posts drove 252,125 page views (53% of the total website traffic)
1,812 enquiries from organic search channel (82.93% of site wide enquiries)
32,212 page views (8.36% of all website traffic)
30+ page 1 keyword rankings
199 keywords ranked
To achieve this phenomenal result, we identified this topic as a high performer, then supersized the article!
Select goals and tie to KPIs
Building awareness ∙ Educating buyers ∙ Lead nurturing ∙ Engaging influencers ∙ Serving customers ∙ Cross-selling or up-selling ∙ Generating new sales leads ∙ Establishing your expertise. For each goal, select metrics to measure success.
Summarise each buyer persona
Job title ∙ Education ∙ Income ∙ Years in Role ∙ Pain point ∙ Motivation ∙ Needs ∙ Objectives ∙ Media ∙ Likes & dislikes ∙ Trusted sources ∙ Budget ∙ Key stakeholders ∙ Purchasing process
Map the buying stages
Each piece of content should fall within a stage of the buying cycle; from Awareness to Interest to Desire to Action. The goal of each piece is to move prospects down your sales funnel to become customers.
Map out your target SEO keywords
Content and SEO go together like fat kids and cupcakes. Don't start publishing content without researching search behaviour, assessing SEO competition, and selecting target keywords.
Build your Editorial Calendar
Know what's getting published, where and when. We create a 12-month editorial calendar tied to a production and publishing schedule so you have complete visibility of the strategy and delivery.
Develop each content topic
A topic is a content idea with a compelling title. It's where you get specific. Map each content idea to a buyer persona and buying stage. E.G. Customer Interview Case Study for the Decision stage.
Understand your medium
Where are you publishing the topic? And in what format? Blog post, infographic, video, PDF, guide, etc? E.G. Your Customer interview may be a video Case Study hosted on a Landing Page, delivered via email to warm leads.
Now that it's published, flog it!
Promote on your channels: Website, blog, e-newsletter, cross-promo in related content, etc. Social channels: Facebook, LinkedIn, Instagram, etc. Paid media: PPC, Facebook, banner ads, newsletters, etc.
Execute a lead nurturing strategy
Develop the rules around when a new lead is ready to be contacted by sales. Setup the systems to nurture and score leads by delivering quality content for each stage of the buying cycle.
The information prospects seek as they make purchase decisions varies immensely, and the types of content marketing you create should too. Use the checklist below to ensure you're providing the right content at the right time.
Attract the Right Audience
Spark a need and drive interest for a new project or solution by becoming a go-to resource which understand the market and provides POV.
Articles
Blog Posts
Infographics
Podcasts
Thought Leadership
Whitepapers
Videos
Press/News
Tip Sheets
Industry Webinars
Industry Ebooks
Turn Prospects into Leads
Show brand and product value through key differentiators and props while showing how it supports the solutions.
Training Videos
Assessments
Solution Videos
Educational Worksheets
Solution Pages
Presentations
Sell-in Solution Decks
Buying/Product Guides
Evaluation Tools
Product Webinars
Case Studies
Testimonials
Data Sheets
Comparisons
Convert to a Customer
Show economic value and help the influencer become successful in getting approval by the decision maker.
ROI Tools
ROI Case Studies
Detailed Assessments
Product Demos
Tailored Workshops
Custom Sales Enablement
Custom Executive Presentations
Q. Can’t we just use our Facebook Page?
A. Having an active social media profile is extremely important for some industries. However, there are many industries where customers go straight to Google to search for your product or service. In this case it’s essential to roll out an SEO and Content Marketing strategy. Ask us what makes sense for your business?
Q. Do we have to keep creating new content?
A. Google loves fresh quality content and it certainly helps to power up your social media and email marketing channels. However, we also keep an eye out for high performing content and will supersize articles rather than write new, often with fantastic results. One of our super sized posts still drives over 3,000-5,000 visitors a month and has been doing that for years!
Q. How long does content need to be?
A. SerpIQ conducted a study that looked in depth at the search results for more than 20,000 keywords. The average length of the top 10 results in SERPs, or search engine results pages, was around 2,000. In fact, the average number one ranked page had 2,416 words. We generally never write less than 1,500 words of quality actionable content.
Q. What do we do in highly technical industries?
A. Let’s say you are a brain surgeon. Maybe you’d like to know where we’re going to find a writer with that experience. The truth: we’re not. We have developed a format that in a 45 minute call with you each month, gives us enough high quality content, from your voice and expertise, to form 4x blog posts.
Q. We’re in a boring industry, will it work?
A. Yes! Some of our best results have come from so called boring industries. Usually this just means that there’s less competition for us!
Q. How do you measure the ROI of content
A. We ensure you you have Google Analytics goals set up on your website. You can then go to Conversions > Goals > Reverse Goal Path to see which content on your own website or blog leads to the most goal completions and assign a value.
Q. Should we put it on our site or elsewhere?
A. The answer is really both. You should focus on creating awesome content on your own website first, then branch out to other websites with high domain authority and/or high traffic to increase brand exposure and hopefully earn a link back to your website.
Q. Is content marketing a long-term or short-term strategy?
A. Content Marketing is a long-term strategy to drive leads, build authority and grow customer retention. Content marketing is a program, as opposed to a campaign and designed to span 6-12+ months.
Our team are certified in Digital Marketer's methodology:
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