Our digital growth guide to scaling your business fast.
We develop your Lead Magnet (a small chunk of value that solves a SPECIFIC problem for a SPECIFIC market that is offered in exchange for an opt-in) using proven conversion triggers.
Our secret weapon. We use direct response copywriting to connect with the prospect, build trust and move them closer to being ready to have a sales conversation with your team.
Our conversion designers will develop a print or web ready PDF that is ready to drive leads for your business. You’ll be able to maximise conversion using it on your website, landing pages, and email nurture sequences.
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We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.
We are a best practice agency. We are a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.
Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level. We know what works.
We incorporate CRO Management in conjunction with a cross-channel approach. We often match CRO with Website Design, Landing Pages, and Advertising Campaign Management to maximise the results of all tests.
We have a cross discipline team of digital strategists, copywriters, conversion specialists, designers and analytics specialists who will all be working on your account.
Your Lead Magnet will come production finished, a PDF ready to use on your website, in your marketing campaigns, and in email nurture sequences.
We handle the strategy, copywriting AND graphic design. And we turn it around fast!
We provide promotional strategy for how to get the most out of your Lead Magnet. This includes how to best use it on your website, in your marketing campaigns, and in your lead nurture follow up sequences.
We prioritise the highest revenue test opportunities FIRST. No point testing the colour of a button with very little actual impact on business growth.
We implement a tracking and analytics system to understand the performance of your campaigns. We set meaningful KPIs which are tracked and reported to monthly.
We value transparency. Our experts regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.
We offer a free Website Conversion audit against industry best practices to new clients - this will identify areas for improvement and quick wins. Ask us for an audit today!
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Our client wanted to target large retailers for this campaign. In order to attract this exclusive target audience, we developed a high quality content-based strategy:
The target audience: training managers in large retail firms
The insight: retailers were always looking for the next competitive advantage, and technology is growing rapidly in this space
The solution: a white paper focused on how next generation retail training technology can help retailers improve customer experiences
This campaign achieved great results reaching into a very targeted audience of training managers of large retail firms:
Landing Page conversion rate: 24% (cold traffic)
Average Cost Per Lead: $15.60
(We generated leads from Woolworths, Masters, Christian Dior, Dolce Gabbana, Samsung, Office Words, Dick Smith, Ted Baker, Hair House Warehouse, Coles, Yale, Billabong, Spec Savers, Chubb, Harrods, 7 Eleven, and more)
“The Lead Magnet guide was the single best performing piece of marketing I’ve ever invested in!”
To improve our clients lead generation results, we recommended a 3-tier approach:
Redesign the website with modern conversion principles
Develop a Lead Magnet to be used as an exit intent pop-up offer (triggered on the website when someone appears to be leaving the site)
On-site chat to engage with website visitors
In 4 months since we’ve gone live with the new site we have recorded:
877 downloads of the Lead Magnet
2,590 enquiries through live chat
Total of 288 enquiries per month (with no additional Ad Spend - just using the traffic they already have!)
Define who we are targeting
Here’s where we use our Customer Personas to identify exactly who we’re targeting. We need to get inside the minds of our prospects so that we can develop something truly irresistible to them (and them only). Here we also need to decide on the goal of the Lead Magnet. Is it a top of the funnel offer to generate new leads? Or is it bottom of the funnel offer to drive sales conversations?
Solve a SPECIFIC need for a SPECIFIC audience
Great Lead Magnets come in 5 common forms:
Make a SPECIFIC promise
Give a SPECIFIC example (case study)
Offer a SPECIFIC shortcut (lists / handouts)
Answer a SPECIFIC question
Deliver a SPECIFIC discount
Develop an irresistible name and hook
Finding the hook:
“If you had 2 minutes to impress someone, what would you say, show or give them that would blow their mind?”
“What’s an interesting example or story that you can show or tell that proves your product / service works like you say it does?”
“What’s the one thing… more than anything else… your prospects truly want to know?”
Decide on the format of the lead magnet
The Objectives (where in the funnel) and the Need of the audience (what problem) will dictate the format of the Lead Magnet:
Useful Lead Magnets (checklists, toolkits, etc.)
Educational Lead Magnets (tutorials, eBooks, etc.)
Entertaining Lead Magnets (quizzes, giveaways, etc.)
Community-Building Lead Magnets (challenges, membership sites or groups, etc.)
Bottom of Funnel Lead Magnets (coupons, case studies, free trails, etc.)
High quality copywriting
Our team of direct response copywriters get to work on the copy for your Lead secret. We use psychologically proven copy to connect with the prospect, build trust and move them further down your sales funnel.
Professional, print ready designed
Don’t let your prospects down with sloppy design. Our professional designers will produce an attractive and easy to use PDF document which is ready to go to market.
Gate your content with a conversion landing page
Now that the Lead Magnet is ready to share, it needs to be placed on a Landing Page to capture users details. We typically create a high converting Landing Page to offer the Lead Magnet, with forms that capture user’s details and integrate new leads into your CRM or marketing automation platform for follow up.
Use the Thank You page to develop the relationship
One of the most under rated digital marketing assets, the Thank You page. Think about what happens when you sign-up to download an eBook, guide, tool, checklist or any other Lead Magnet. If you’re anything like us, you download the Lead Magnet to a Dropbox folder, then never read it again.
The Thank You page should be used to get users to consume the content AND drive prospects further down your sales funnel.
Setup Google Analytics conversion tracking
All Lead Magnet download conversions must be tracked in Google Analytics to ensure you have a single source of truth for your conversion data. This will allow you to measure the effectiveness of any promotional campaigns that you set up to leverage the Lead Magnet.
Make an introductory offer
You’ve had a new lead download your lead magnet? Great! Next, it’s time to make them an introductory offer to get them to become a paying customer.
Get your lead magnet in the hands of new prospects
We develop your promotional strategy for how to get the most from your Lead Magnet. This includes using it on your website, in your marketing campaigns, and in your lead nurture follow up sequences.
Prospects who are ready to buy straight away can be offered a free quote or consultation, but what about those who aren't ready? If you don't have a free offer to establish a relationship with your visitors, you waste a lot of advertising spend.
Maybe you've already experienced a high number of visitors abandoning your website? A premium lead magnet is a high-value piece of free content that is designed to appeal to your ideal client (and in the process qualify out people who are not right for your business).
Lead Magnets work to convert more of your traffic into leads, so this strategy fits into the Drive More Leads stage of your customer acquisition funnel:
Digital Strategy
Sales Funnel Design
Analytics & Reporting
Facebook Advertising
Google Adwords Advertising
Social Media Management
Search Engine Optimisation
Local Search Optimisation
Web Design & Development
Conversion Landing Pages
Conversion Rate Optimisation
Content Marketing
Lead Magnets
Reputation Management
CRM & Marketing Automation
Email Marketing
Sales Copywriting
Q. Do you work with any niche?
A. Yes! We can create lead magnets in any niche. We currently don’t take clients in any niches you would deem unethical, such as tobacco, violence or weapons, get rich quick schemes, etc.
Q. What if the topic I require is specialised?
A. We will ask you to provide our team with specialised content to help us build the lead magnet. If you don’t have this developed, we can interview you to capture your insights in your area of expertise.
Q. What if I’m not happy with the design or content?
A. We provide various points of sign-off for you to request changes. You will get to review the overall topic, messaging and topics. You will get to review and sign-off on the final content and also the design. Any changes you request we can make.
Q. Do I own the lead magnet?
A. Yes! You will retain 100% ownership of the lead magnet.
Q. Can you recommend the best type of lead magnet and a topic?
A. It comes back to who you are trying to attract and either the problem they are trying to overcome, or the goal they are trying to achieve. Your lead magnet should help move people closer to their goal. Remember this checklist:
Is it specific enough?
Is it easy for the prospect to consume?
Does it address a KNOWN desire?
Does it deliver value?
Is it aligned with one of your products/services?
Q. How many revisions are included?
A. We offer as many revisions as required for you to be 100% happy with the end result. Having said that, our team are experiences and talented, and with our briefing and strategic approach, we rarely need more than a single revision.
Q. Is there a word limit to the lead magnet?
A. We have a word limit of 2,000 words for a lead magnet. Usually we find that 1,000 words or less is all that’s required because the best lead magnets are often instantly actionable tools and templates. If you require longer copy, we will advise you of any changed to the cost prior to us starting work on the project.
Q. Will you integrate the lead magnet into my website?
A. We can. The lead magnet may require a landing page to capture opt-ins. We may also want to feature the lead magnet on key areas of the website (such as a banner on the homepage), launch and on-site offer pop up, or share the lead magnet with your email database.
Q. What happens after I place my order?
A. After you place your order we will begin working on the strategic planning for the lead magnet. If you already have a topic in mind, we’ll have a call with you to discuss. If not, we will review your website, your Analytics, and look at the market and competitors to identify what’s working. From there we will present an idea and format to you for your sign-off.
Q. What’s the turnaround time?
A. Depending on the complexity, we can generally turn around a lead magnet in 2-3 weeks.
Q. Do I need to provide images or will you source them?
A. We can always source stock images, but real, authentic images from you and your team in action often produce a far better end result.
Q. What is your refund policy?
A. We do not offer refunds on lead magnets. Our team puts in considerable work into the research, planning and strategy phase. You will be heavily consulted and have the opportunity to provide input before we ever put pen to paper. Our goal is to get it right the first time, however we offer unlimited revisions to ensure you are 100% happy (goodwill policy applying).
Our team are certified in Digital Marketer's methodology:
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