Website Design & Development explained in 3 minutes:
Our digital growth guide to scaling your business fast.
The best source of traffic is FREE traffic from Google. We start with an SEO Audit of your site, your market and top performing competitors to identify to optimal SEO information architecture, and the new content we need to write for you.
Our secret weapon. We use proven direct response copy to connect with the prospect and drive conversions. Our 46 point go-live checklist ensures every page is packed with persuasive power and trust building elements.
We use conversion oriented design that renders beautifully (and fast) on all devices, driving users to take the action. Pages are structured to reduce anxiety and friction, while increasing conversions.
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We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.
We are a best practice agency. We are a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.
Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level. We know what works.
We incorporate Website Design & Development in conjunction with a cross-channel approach. We often match Website Builds with SEO, Advertising Campaign Management, Sales Funnel Development, Analytics Setup, CRO Setup and CRM integration to maximise results.
We have a cross discipline team of digital strategists, SEO nerds, conversion specialists, copywriters, designers and analytics experts who will all be working on your account.
We use a proprietary 46 point go-live checklist ensuring every page is packed with persuasive power and trust building elements.
Built for speed. We use the latest technology stack so your website will be blazing fast, and render perfectly on every device.
Designed for high performance SEO. Our FIRST step in any new website project is a thorough analysis of the SEO market, creating a model of best practices from the top performing competitors. Why start from scratch when you can implement the best of what’s already working?
We implement a tracking and analytics system to understand the performance of your campaigns. We set meaningful KPIs which are tracked and reported to monthly.
We value transparency. Our experts regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.
We offer a free Website Conversion audit against industry best practices to new clients - this will identify areas for improvement and quick wins. Ask us for an audit today!
What are the objectives of the website?
Through our briefing and analysis process, we will understand your business and the goals that the website needs to support. Existing branding, marketing and corporate identity material will be reviewed. We will map out the strategic, usability and functionality requirements of the website.
Audit the SEO landscape to identify optimal site structure
To effectively create the content requirements we conduct extensive SEO market research to find the top performing competitors in your market. We take the best of the best and combine it into a comprehensive site Information Architecture (the structure of the site that gives it it the best possible chance for high rankings).
Content creation
The output of the SEO Audit will be a best in class Information Architecture. We will identify the Content Gap from existing website, and prioritise the content creation by highest revenue opportunity pages to fit within your budget. Armed with keyword research, our copywriters will develop SEO friendly website content.
Design the key page templates
We will identify the page structures required to be designed. Our conversion designers will develop page designs which are sent to you for approval. We create page designs for each device so that you can see how the site will look and feel.
Over to you for content and design sign-off
Once we’ve completed the content and designs, we will send it you for your approval. Here’s your chance to have another round of input on design or copy before we go to production.
Pages developed in CMS
After sign-off, we get the site into production. Here’s where the developers will be building the page designs into code. Our web team will building out the pages of content into the page templates designated. Everything is built using industry best practices for page load speed, mobile optimisation, HTML / CSS practices. We use Wordpress and Webflow as our preferred CMS platforms, both give you as the end user the ability to make future changes and add posts easily.
Set up Google Analytics to track all conversions
While we are building the site, our Analytics experts will be setting up your Google Analytics account and ensuring all goals are being tracked (form submissions, phone calls and more).
Connect forms to your marketing automation platforms
We’ll integrate your website forms into your CRM or marketing automation platform to make sure no leads are ever lost and you have everything in place to nurture them through your sales lifecycle.
Setup hosting environment and run through testing
We will setup local and remote development environments including domain name DNS management.Then we’ll test and optimise the website to work in all modern internet browsers including backwards compatibility down to Internet Explorer 9.
Content Management System training
We provide two hours of CMS training for up to three participants. Training will be held remotely via Skype screen-share. Additional training can be provided on request.
Your website is the central hub of your digital strategy and it’s your company’s face to the world. Let us design and develop a conversion-centric website on a user friendly CMS.
We take your business requirements and build a website to modern design standards for all devices, built for speed, geared to generating leads and sales.
Your website helps to convert more of your traffic into leads, so this strategy fits into the Drive More Leads stage of your customer acquisition funnel:
Digital Strategy
Sales Funnel Design
Analytics & Reporting
Facebook Advertising
Google Adwords Advertising
Social Media Management
Search Engine Optimisation
Local Search
Website Design & Development
Conversion Landing Pages
Conversion Rate Optimisation
Content Marketing
Lead Magnets
Reputation Management
CRM & Marketing Automation
Email Marketing
Sales Copywriting
Q. How much does a website cost?
A. This can vary depending on things such as how big the website is (number of pages) and the features and functionality that is included in the website. Our typical website projects range from $5,500 - $25,000 (inc GST).
Q. How long does it take to design and build a website?
A. It’s generally an 8 -12 week process, depending on the complexity and the size of the project.
Q. Do you write the copy or do I provide that?
A. We can, or you can. If you’d like our SEO copywriters to re-write or create your website copy, we will provide that. If you have usable copy, then we will use it! Before we provide you with a quote, we’ll do an assessment of your copywriting requirements.
Q. How do you ensure the site has been properly optimised for SEO?
A. The second step in our website build process is to audit the SEO landscape in your market. This will help us select the right keywords and site information architecture. Our copywriters are skills in writing SEO optimised content. Plas, we run through a go-live checklist that further optimised the site for SEO (things like robots.txt, sitemaps, etc.).
Q. Once the site is built do you offer training?
A. Yes! We offer a round of training for your team on how to make simple updates to your website using the Content Management System. You’ll be able to change photos, update images and add new blog posts and pages.
Q. Can you integrate my website with my CRM?
A. Yes! And we recommend that we do this, especially if you have an offline sales process. Linking the forms on your website to your CRM will provide a valuable link between advertising and marketing campaigns, and sales made offline.
Q. Can you design my logo?
A. No, we don’t offer logo design services. This is best handled by an agency that specialises in brand development.
Q. Do you build Ecommerce sites?
A. We can build you an e-commerce website, but it’s not our core focus. We excel in developing lead generating websites.
Q. What should I look for when hiring a web designer / developer?
A. Look for previous experience and the quality of the websites they have built before. Ask to see case studies for how these websites are performing in terms of generating leads and sales.
Q. Why would I consider Webflow over say Wordpress as my website platform?
A. Recently we’ve switched to focus on building in Webflow. It gives our conversion designers a way to create webpages with very clean code and lightning fast page load speed. This website you’re reading now was developed on Webflow!
Q. If I build my website in Wordpress and decide I’d prefer Webflow can it be moved over?
A. Yes, if you wanted to move to Webflow we can provide you a quote to transfer across.
Q. What makes a great web design?
A. Our definition of great web design is a beautiful website, that’s easy to use and gets results.
Q. What platforms do you build with?
A. We usually build websites in Wordpress because it’s got a large user base, comes with exceptional 3rd party plugins, and it’s easy for clients to use. Lately we’ve been building in Webflow - our website you’re reading now was developed on Webflow.
Q. Will my website work on mobile devices?
A. Yes! We use best practice design optimised to all device sizes. Your website will render beautifully on desktop, tablets and mobile phones.
Q. Are your websites built with a conversion focus for driving enquiries and leads?
A. Yes! Our goal will be to develop a high performing website. We measure high performance by leads and sales generated!
Q. Once the site is live do you offer maintenance plans?
A. Yes, we can provide monthly maintenance plans for your website to make sure security, plugins and key functionality maintains up to date.
Q. If I selected Wordpress do you use a theme or build from scratch?
A. No. We develop the website from scratch from our own templates because our developers don’t like to work to the limitations of pre-built themes. Often, we’ll find themes have been coded poorly, which adds to the work to develop.
Q. We have an existing system - can you make our website talk to that?
A. It depends if that system has an open API. If it does, then yes, we can usually make the website talk to your backend systems.
Q. If you redevelop my website how do I maintain my search rankings when it’s switched over?
A. We run an assessment of the current performance of your SEO prior to rebuilding your website. High ranking pages will be earmarked to pay special attention to, and avoid changing too much that would impact rankings.
Q. Will you also setup my email?
A. Yes, we can setup your email accounts if you are starting the business from scratch.
Q. My business isn't in your city, can you still build my website?
A. Yes! We can build you a website no matter where you are. We’ve built websites for clients all over the country.
Q. I already have a website. How do I know if it needs to be redesigned?
A. Does your site look like it was built in the 90s? Does it load pages slower that 5 seconds? Has your business changed significantly since your last website refresh? Is it difficult to use on mobile devices? Could your website performance be dramatically improved? If you answered yes to any of those questions, the answer is yes.
Q. Will you setup Google Analytics and connect my site to Google Webmaster tools so I have full tracking in place?
A. Yes! A crucial aspect to your website build will be the setup of Google Analytics and Webmaster Tools. These will be setup, goals mapped and integrated prior to going live with your site.
Our team are certified in Digital Marketer's methodology:
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